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INDONESIA
PRoMEDIA
Published by Universitas 17 Agustus 1945 Jakarta
ISSN : -     EISSN : 24609633     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
JURNAL TENTANG PERMASALAHAN DAN ISU TERKINI DALAM PERKEMBANGAN KEHUMASAN SERTA MEDIA KOMUNIKASI. DITERBITKAN OLEH PROGRAM STUDI ILMU KOMUNIKASI UNIVERSITAS 17 AGUSTUS 1945 JAKARTA.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 9, No 1 (2023): PROMEDIA" : 9 Documents clear
Pemanfaatan Intranet Sebagai Sarana Informasi di Epistema Institute Ririn Septia; Ruhimat Ruhimat; M Aries Taufiq; Hidayati Hidayati
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6826

Abstract

Intranet is a private network owned by a company or organization that functions as a medium for sharing confidential information for a company or organization with its employees or employees. Intranet is a communication medium for all employees in an effort to increase work productivity and effectiveness, as well as a sense of belonging and a sense of kinship among members of the organization, especially at the episteme institute.The purpose of this study is to find out and understand the development of organizational information theory that occurs at the episteme institute. This study uses Karl Weick's organizational information theory, in which this theory discusses how the dissemination of information has an important role in an organization to maintain the continuity of its activities. This theory focuses on the process of collecting, managing and using information carried out by individuals in accordance with procedures established by the organization to process information sent and received.The results of the research show that in the application of the Intranet as a cyber-PR-based communication medium, the Epistema Institute's Knowledge and Media Division integrates with various divisions within the organization. Each division within the organization has a main focus on its main tasks, but the goals of the organization also need to be a concern for all divisions so adjustments need to be made to the tasks of each division. The Knowledge and Media Division of the Epistema Institute needs other divisions to obtain additional information as a whole.
Analisis Manajemen Media Perum PNRI Lokananta Surakarta di Era Disrupsi Digital Muadz Muadz; Buddy Riyanto
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6755

Abstract

Perkembangan teknologi informasi dalam industri musik merubah wajah industri secara keseluruhan. Disrupsi digital memaksa pelaku industri musik beradaptasi. mulai dari proses produksi, distribusi dan konsumsi. Proses menikmati musik berubah, mulai dari analog, menikmati dalam bentuk fisik, dalam bentuk digital atau platform digital audio streaming. Lokananta, sebagai perusahaan musik rekaman milik negara beradaptasi menjawab tantangan tersebut. Penelitian ini mengkaji bagaimana proses manajemen media musik rekaman milik negara dalam era disrupsi digital seperti saat ini. Manajemen media musik rekaman yang dilakukan Lokananta dalam merespon era disrupsi digital sudah dilakukan, walaupun hasilnya belum maksimal. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif dengan metode studi kasus. Penelitian ini menggunakan dua sumber data, yaitu sumber data primer dan data sekunder. Data primer diperoleh dengan melakukan wawancara kepada narasumber dan pengambilan data sekunder dilakukan dengan mengkaji studi pustaka
Pengaruh Kemudahan Informasi Dan Social Media Marketing Terhadap Keputusan Pembelian Online Di Lazada Dengan Kepuasan Pelanggan Sebagai Pemoderasi Fauziah Yanis; Muhammad Junaid Kamaruddin; Yasril Fadlitama Sanusi
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6838

Abstract

This study aims to test and analyze the influence of ease of information and social media marketing on purchasing decisions and put customer satisfaction as moderation. The sample in this study was 152 respondents, who were people and students at various universities. The scope of the number of respondents is based on the approach used by Hair. Data collection techniques use simple random sampling by spreading research questionnaires in the form of google from then spread to social media. The data processing method in this study used Smart PLS (Partial Least Square) software which was used to test hypotheses. The results showed that the ease of information has proven to have a positive and significant effect on purchasing decisions, customer satisfaction has proven to have a positive and significant effect on purchasing decisions social media marketing has proven to have a positive and significant influence on purchasing decisions, customer satisfaction has proven to have a significant effect and can moderate the influence of ease of information on purchasing decisions, and customer satisfaction has proven to have a significant effect and can moderate the influence of social media marketing on purchasing decisions. recommend to the public and students if you want to increase customer satisfaction, it is recommended to be able to further improve social media marketing and ease of information, Because some respondents to this study stated that in increasing purchasing decisions, people and students must be able to maintain the ease of information and social media marketing properly in order to improve purchasing decisions. Students are also expected to maintain the ease of good information, so that the public and students can improve purchasing decisionsKeywords:  Ease of Information, Social Media Marketing, Purchasing Decisions, Customer Satisfaction 
Strategi Public Relations Masjid Ubudiyah Aulawiyah PTPN II Tanjung Morawa dalam Menjaga Current Image Jamaah Muhammad Reza; Anang Anas Azhar
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6786

Abstract

Strategi Public Relations Masjid Ubudiyah Aulawiyah PTPN II Tanjung Morawa dalam menjaga Current Image Jamah sangat penting sekali bagi para jamaah dan masyarakat Kecamatan Tanjung Morawa. Karena dengan begitu dapat meberikan nilai positif bagi masjid dan juga memberikan dampak yang positif. Subjek bagaimana Strategi Humas Masjid Aulawiyah Ubudiyah PTPN II Tanjung Morawa berkontribusi dalam mempertahankan citra jamaah yang ada akan diteliti dalam penelitian ini dengan tujuan memberikan respon melalui proses perencanaan, pelaksanaan, dan penilaian. Pada saat ini, sangat penting bagi jemaah dan orang-orang yang tinggal di Distrik Tanjung Morawa bahwa Masjid Ubudiyah Aulawiyah PTPN II Tanjung Morawa mempertahankan strategi hubungan masyarakat yang efektif untuk menjaga citra Jemaah. Metode penelitian kualitatif deskriptif inilah yang digunakan untuk penelitian ini. Wawancara dan observasi adalah dua cara utama pengumpulan data dalam penyelidikan ini. Setelah mengumpulkan data, metode sosiologis diambil untuk mempelajarinya untuk lebih memahami fenomena yang terjadi di daerah tersebut. Teori yang dikembangkan oleh Frank Jefkins digunakan dalam penyelidikan ini. Teori Jefkins terdiri dari lima gambar hubungan masyarakat yang berbeda, salah satunya adalah citra perusahaan. Temuan penelitian tentang Strategi Humas Masjid Ubudiyah Aulawiyah PTPN II Tanjung Morawa dalam menjaga citra jamaah saat ini sesuai dengan teori yang digunakan, yang meliputi penggunaan beberapa strategi, yaitu Media Sosial (WhatsApp dan Facebook), Televisi, dan media lainnya seperti Spanduk, Baliho, dan Poster.
Analisis Framing Puan Maharani Saat Pidato IPU di Media Suara.com dan Kumparan Lintang Cahya Rahmat; Ayla Daniyah Ramadhini; Thea Kirana Ismi' Aida; Gayatri Puspita Sari; Roro Retno Wulan
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6853

Abstract

The mass media has its own method of presenting news to shape public perception, yet it frequently frames already-published material. This study aims to describe Puan Maharani's stammering framing of her news during her English-language speech at the 143rd Inter Parliamentary Union (IPU) General Assembly in Madrid, Spain. The Zhongdang Pan and Gerald M. Kosicki model was employed in the study's framing analysis. This study employed a descriptive qualitative method together with a framing analysis. The online press outlets Suara.com and Kumparan served as the study's subjects. The study's findings are as follows: 1) Puan Maharani's stammering during an English speech on Suara.com media led to framing analysis, which resulted in reporting that portrayed Puan Maharani as a leader who was deemed to have deficiencies due to poor English skills and was unfit to lead the trial by bringing the name of Indonesia. 2) The framing analysis of Puan Maharani's stuttering news during her speech to the Kumparan media led to news highlighting that a nervous attitude toward stammering while giving a speech was deemed typical because it needs a lot of practice in the field.
Challenge in Communicating Scholarship Information. A Case Study in Developing Country, Suriname Ruiz Levay Jonothan Kartoredjo; Nurul Hasfi
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6789

Abstract

Communication is not just about the process of transmitting information, but also requires a well-crafted strategy. Communication strategies are built on a foundation of clear objectives, thoughtful planning, and an understanding of how different communication channels can be used to achieve specific goals. Not having any communication strategy could lead to many issues. This research is done in Suriname because of its education challenges, specifically in communicating scholarship information to the public. A qualitative case study is conducted using in-depth interviews, qualitative data analysis approach and 11 purposive informants to investigate how scholarship information is communicated at the Bureau Education Information and Study Facilities (BOS) in Suriname. This study applied the theory of the Montreal School Approach to Communicative Constitution of Organizations that will explain how organizations are formed and represented through ongoing interactions based on five phases of translations. The study found that BOS is responsible for disseminating information about international scholarships and is reliable in the process but lacks extensive communication policies. However, students in Suriname face challenges due to poor communication of scholarship information. Based on the findings, this study includes suggestions such as the need for creating engaging content to communicate scholarship information and utilizing other communication channels to reach a wider audience
Strategi Komunikasi Customer Relationship Management Warkop Cak Ri Dalam Mempertahankan Loyalitas Pelanggan Tedy Dwi Yuliansya; Heidy Arviani
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6886

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis dan mendeskripsikan bagaimana Warkop Cak Ri menerapkan strategi komunikasi customer relationship management dalam mempertahankan loyalitas pelanggan. Metode penelitian yang digunakan adalah penelitian deskriptif dengan analisis kualitatif. Pendekatan ini dipilih karena peneliti membutuhkan informasi dari informan sebagai data penelitian. Data diperoleh melalui observasi, wawancara, dan dokumentasi yang dilakukan oleh peneliti. Data yang terkumpul dianalisis dengan reduksi data, penyajian data, dan memverifikasi data atau penarikan kesimpulan. Warkop Cak Ri menerapkan strategi komunikasi dalam mempertahankan loyalitas pelanggan melalui empat tahapan, yaitu fact finding, planning, action and communication, dan evaluation. Selain itu, Warkop Cak Ri juga menerapkan strategi customer relationship management dengan memberikan financial benefit kepada pelanggan seperti diskon, kupon, dan freegift. Dalam hal social benefit, Warkop Cak Ri membuat program pelatihan akademi, program jumat berkah, dan campaign, serta aktif menyapa pelanggan dan mengingat preferensi layanan pelanggan. Serta pada structural ties, Warkop Cak Ri menyediakan informasi terbaru melalui media sosial, memberikan layanan eksklusif, dan memberikan penghargaan individual melalui event yang diadakan.
Kampanye Partai Nasdem Pasca Deklarasi Anies Baswedan di Instagram Putrawan Yuliandri
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6823

Abstract

Penelitian ini berusaha mendeskripsikan bagaimana penggunaan Instagram oleh Partai Nasdem sebagai salah satu instrumen kampanye politik yang strategis dalam menghadapi Pemilu 2024. Dengan menggunakan analisis isi kuantitatif deskriptif, penelitian ini berhasil menemukan bahwa Instagram telah dimanfaatkan oleh Partai NasDem sebagai saluran strategis kampanye politik digital. Bentuk kampanye politik yang dilakukan dengan dua cara, pertama mobilisasi tidak langsung kepada khalayak digital dengan menonjolkan pernyataan-pernyataan politik yang dominan. Kedua, melakukan personalisasi kandidat interal maupun figur politik yang diusung (Anies Baswedan) dengan memunculkan elemen-elemen visual (kolase foto dengan tambahan teks) yang artistik untuk menarik perhatian khalayak digital dalam rangka membangun opini yang positif.
Etika Komunikasi dan Public Speaking dalam Program Berita Televisi Liputan 6 Sctv Jeaniffer Mutiara; Dewi Maria Herawati
PRoMEDIA Vol 9, No 1 (2023): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v9i1.6788

Abstract

News presenters have a responsibility to carry the news or message their communication technique skills. However, circulating video recordings containing the unprofessional behavior of the news presenter. There was a sound leak from the coverage team at the time of broadcasting and allegedly offended a guest who was present at the funeral. This study aims to determine the ability of public speaking and communication ethics standards of news presenters in presenting the news program Liputan 6 SCTV. The research method used is descriptive qualitative research method. The results of this study indicate the existence of special public speaking skills that a presenter must have. This shows that speaking skills are able to shape someone to be alert in dealing with any situation and quickly deal with problems that occur when doing assignments directly in the studio or in the field. As well as the application of communication ethics standards in general and based on the vision and mission of the communication ethics standards owned by Liputan 6 SCTV. So that through communication ethics one can build relationships with the community through the applicable ethical standards of communication and be responsible for the applicable code of ethics.

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